Stiff One

You can bring the entire party, literally, in this large, soft cooler. It can fit 30 cans (plus ice packs), with outside pockets for bottle opener, napkins, and utensils. The hard, reinforced bottom stands up to any surface (sand, dirt, grass, asphalt) and can hold up to 30 lbs while the soft sides allow you to carry all your snacks and drinks far more comfortably than with a heavy, bulky, hard-sided cooler. 

14.25" W x 12.5" H x 9" D